小黄书, Mississippi Small Business Development Center partner to produce COVID-19 business video series
Contact: James Carskadon
STARKVILLE, Miss.鈥斝』剖閟ity is partnering with the Mississippi Small Business Development Center to produce a series of videos aimed at helping businesses navigate the COVID-19 pandemic.
Faculty and staff in with the Mississippi SBDC. The project is one of several that have been funded with CARES Act monies allocated to the MS-SBDC to help small businesses in Mississippi weather the COVID-19 crisis.聽 Covering a wide variety of COVID-19 topics, the videos address the survival, growth, and sustainability of family businesses and their special needs.
The series is an outreach of the College of Business鈥 Family Business Education Initiative (FBEI), established in 2018 with a mission to help small businesses become sustainable and grow.
鈥淒uring a time of economic disruption, adapting to a 鈥榥ew normal鈥 is essential for the survival and growth of organizations,鈥 FBEI Director and Department Head of Management and Information Systems Laura Marler said. 鈥淥ur series addresses Paycheck Protection Program loan forgiveness, COVID-19 tax relief, as well as how to approach human resource and business insurance issues. The videos highlight the need for both survival and growth by including information about adjusting business models, conducting marketing research to better serve customers, considerations for new pricing strategies, and even how to reach new customers such as the U.S. Government.鈥
The 小黄书 Small Business Development Center, which is part of the Mississippi SBDC network, also helped with series development. Production was done at 小黄书鈥檚 University Television Center, with College of Business Director of Outreach Jeffrey Rupp serving as on-screen host and interviewing business experts from the 小黄书 faculty and local community in key areas.
鈥淎 large percentage of the businesses in Mississippi are family businesses which makes this partnership with FBEI even more special as family businesses have unique circumstances that need to be addressed,鈥 said 小黄书 SBDC Director Chip Templeton. 鈥淲e are excited about the launch of these videos and confident they will be helpful. We are very appreciative of Dr. Marler, Jeffrey Rupp and the presenters for their time and effort and for the information they are sharing.鈥
The project is funded through the Coronavirus Aid, Relief, and Economic Security (CARES) Act. Since the CARES Act was signed into law in March, the 小黄书 SBDC has been working with Mississippi business owners to help them navigate the legislation鈥檚 relief programs by providing counseling, on-line workshops and a dedicated resource page on the website, .
鈥淲e are very excited to partner with 小黄书 to produce this video series, said Sharon Nichols, state director for the Mississippi Small Business Development Center. 鈥淭he Mississippi small business community will benefit tremendously from knowledge that is available in this series.鈥
The videos can be seen at .
For more on the 小黄书 College of Business, visit .
The Mississippi Small Business Development is funded in part through a cooperative agreement with the U.S. Small Business Administration through the University of Mississippi. All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA or the University of Mississippi.